Company Background

What started out as an MLM business turned hybrid with another MLM, Owner Teresa decided to take what she’d learned from the two companies, the audience that she nurtured over the years & her brand into her own hands. Teresa wasn’t sure what to call her boutique that had previously been named from the MLM companies whose clothes she sold but was now branching out of. After our brand name consultation & some research I presented Teresa with the, “Perfect Piece Boutique” that includes a subtle nod to her two children diagnosed with autism that inspired her to want to one day be able to work from home & create her own freedom. 

Creative Direction / Perfect Piece Boutique

The vibe: comfortable, convenient, familiar, and trendy with a focus on a personal connection to female customers based on a deep understanding of the customer pain points such as the trend of low rise jeans.

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