Wine has always had an inherent sexiness, 58 Fahrenheit is meeting that sexy with sustainability. The primary mission of 58 Fahrenheit is to maintain a small carbon footprint the forerunner of the 58 Fahrenheit brand is sexy sustainability, nodding to the green measures of production & distribution. This is represented by the copper tap flowing from it the green earthy vineyard hills of France. Which brings us to the next tenant of 58 Fahrenheit’s brand authenticity, continually drawing on its French origins rooting itself in quality. Finally the bold ingenuity can be felt through the use of a deep royal blue, a color & tone that differentiation 58 Fahrenheit in the wine market as well as subconsciously reminding the consumer of royalty, the French monarchy, aligning with the authenticity tenant of 58 Fahrenheit's brand. The primary hue of deep royal blue, and through the use of natural elements such as the copper and the green hills we come full circle, returning us to 58 Fahrenheit’s primary intention: respecting this earth by honoring her elements. 

brand
creative
direction

brand
color
palette

Rationale

The goal behind 58 Fahrenheit is to create a timeless sustainable brand, one that stands out on the market through differentiation. This is illustrated in the color pallets' heavy use of the deep blue tone of Midnight with the bright copper juxtaposed against it as the primary brand colors. The number "58" is intentionally expressed in a custom cursive font both in numerical & word form while "Fahrenheit" is always expressed in an easy to read upscale, classic-style block serif font. The word "Fahrenheit" is both longer & the more difficult word to read in the business name + logo therefore the intentionality behind only using a serif block font brought with it then necessitates the contrast of the movement of the cursive font for "58". The two font contrasting yet similar types balance each other out while the custom "58" creates visual interest calling the eyes to linger & focus on the name. The choice for clean classic fonts is also a nod to the clean sustainable process that goes into making 58 Fahrenheit wines. Pairing a clean upscale thin-line serif font with a custom calligraphy-esque handwritten type creates the feeling of a representative merging. At 58 Fahrenheit that merging is quality French wine with sexy sustainability.

brand
Submarks

brand
pattern

back to portfolio